Our team

Tim is the founder and Chief Experience Officer of Experience Insight, leading the use of science to understand and improve customers’ experiences of retail places, processes and people.

Tim has always been fascinated by neuroscience, and always believed that science can benefit business. After a successful and varied career in advertising, he moved into customer experience in earnest in 2003. In 2005, he co-founded the Newcomen ‘Science of Experience’ Group, a unique organisation devoted to bringing science and business closer together.

His passion for customer experience grew into a business philosophy based on new psychological and neuroscientific thinking, and in 2012 he established Experience Insight. His goal is to understand customer experience in forensic detail and to apply that understanding to developing practical, commercial solutions for the real world.

Tim is also partnering with the University of Reading School of Psychology; Clinical Language Sciences, headed by Professor Laurie Butler, on a scientific research project to further investigate customer experience.